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DELPHI TRAINING VIDEO
Marketing / Advertising / Design / Digital
THE CLIENT:
DELPHI
AUTOMOTIVE
Related projects:
Tech Talk to Europe
Pan-European comms
iPhone App Launch
App launch
Digital With Premier
Online brand strategy
DELPHI
AUTOMOTIVE
Related projects:
Tech Talk to Europe
Pan-European comms
iPhone App Launch
App launch
Digital With Premier
Online brand strategy
THE CHALLENGE
To produce a video which creatively introduced Delphi’s DS350e diagnostic tool to technicians. The video would be the first in a series and would form the template for style and branding, thereafter. Ultimately, the video’s purpose was to encourage technicians to use the DS350e tool, which would also feature in an article, in TechTalk Issue 3 (a global publication, also created by the agency for Delphi).
To produce a video which creatively introduced Delphi’s DS350e diagnostic tool to technicians. The video would be the first in a series and would form the template for style and branding, thereafter. Ultimately, the video’s purpose was to encourage technicians to use the DS350e tool, which would also feature in an article, in TechTalk Issue 3 (a global publication, also created by the agency for Delphi).
The proposition
"Be at the forefront
of technology with Delphi."
With the core target audience for this video being garage level technicians it made sense to have a Delphi training technician introduce the DS350 and demonstrate the product.
To make the film as visually stimulating as possible, part of the shoot involved a green screen to allow the use of motion graphics in post-production.
These graphics were specially designed for the video to reflect the TechTalk brand identity.
"Be at the forefront
of technology with Delphi."
With the core target audience for this video being garage level technicians it made sense to have a Delphi training technician introduce the DS350 and demonstrate the product.
To make the film as visually stimulating as possible, part of the shoot involved a green screen to allow the use of motion graphics in post-production.
These graphics were specially designed for the video to reflect the TechTalk brand identity.
The results
To date there has been an incredibly positive response from the target audience. The film took centre stage on the stand at this year’s Equip Auto, a pan-European automotive trade show held in Paris. This meant additional versions of the film were dubbed, as well as subtitled, in French. The next stage of TechTalk’s growth will involve the development of an app for mobile platforms.
To date there has been an incredibly positive response from the target audience. The film took centre stage on the stand at this year’s Equip Auto, a pan-European automotive trade show held in Paris. This meant additional versions of the film were dubbed, as well as subtitled, in French. The next stage of TechTalk’s growth will involve the development of an app for mobile platforms.
Disciplines
Planning | Insight | Creative Concepts | Art Direction | Design | Translation | Print Management | Project Management
Media
Print I Digital | Video
Planning | Insight | Creative Concepts | Art Direction | Design | Translation | Print Management | Project Management
Media
Print I Digital | Video
OUR WORK
We love working with our clients and produce great work, it’s what gets us up in the morning.
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Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Marketing / Advertising / Design / Digital
CALL US: 01789 450281
