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Creating a brand for a company specialising in the provision of solar energy generation... MORE
COMMS STRATEGY
Marketing / Advertising / Design / Digital
THE CLIENT:
INNVENTIVE GROUP
Related projects:
AAH Calendar
Year round communication
iPhone App Launch
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Digital With Premier
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INNVENTIVE GROUP
Related projects:
AAH Calendar
Year round communication
iPhone App Launch
App launch
Digital With Premier
Online brand strategy
THE CHALLENGE
Innventive Group were the new owners of traditional London pubs, recently out of administration. They selected Box Clever to re-brand and re-establish these venues to restore customer trust and sales performance.
The initial stages of the project involved heavy research to give a strong foundation to the project. The Box Clever team visited the newly acquired venues across London, meeting with staff and managers to gain greater insight into these locations. The knowledge gained allowed Box Clever to generate a strategy for front-of-house and back-of-house communications to re-launch each location with the group owners.
Innventive Group were the new owners of traditional London pubs, recently out of administration. They selected Box Clever to re-brand and re-establish these venues to restore customer trust and sales performance.The initial stages of the project involved heavy research to give a strong foundation to the project. The Box Clever team visited the newly acquired venues across London, meeting with staff and managers to gain greater insight into these locations. The knowledge gained allowed Box Clever to generate a strategy for front-of-house and back-of-house communications to re-launch each location with the group owners.
The proposition
The key to the overall strategy was the idea of “getting stuck in”; of reinforcing the core message of these pubs being about people enjoying themselves.
Through engaging imagery and personality, customers needed to recognise that something was new , while encouraging previous customers back.
The key to the overall strategy was the idea of “getting stuck in”; of reinforcing the core message of these pubs being about people enjoying themselves.
Through engaging imagery and personality, customers needed to recognise that something was new , while encouraging previous customers back.
The results
We had 3 months to complete the project from research to re-launch and an overall target to rebuild sales within a 6-month time frame, which we achieved. The campaign put 10 London pubs ‘back on the map’ with the flagship, The Marylebone, 43% up on turnover targets.
The overall group has seen a dramatic surge in consumer confidence across each of its pub restaurants with food sales up 65% and drink sales up 45%.
We had 3 months to complete the project from research to re-launch and an overall target to rebuild sales within a 6-month time frame, which we achieved. The campaign put 10 London pubs ‘back on the map’ with the flagship, The Marylebone, 43% up on turnover targets.
The overall group has seen a dramatic surge in consumer confidence across each of its pub restaurants with food sales up 65% and drink sales up 45%.
Disciplines
Insight | Planning | Brand Creation | Corporate ID | Copywriting | Photography | Art Direction | Design | CRM | Print Management | Project Management
Media
Ambient | Digital | DM | Print
Insight | Planning | Brand Creation | Corporate ID | Copywriting | Photography | Art Direction | Design | CRM | Print Management | Project Management
Media
Ambient | Digital | DM | Print
OUR WORK
We love working with our clients and produce great work, it’s what gets us up in the morning.
MORE WORK
A Brand New Start
Creating a brand for a company specialising in the provision of solar energy generation... MORE
Creating a brand for a company specialising in the provision of solar energy generation... MORE
A Bowl Full Of UCL
Re-establishing a chain of London based pubs recently out of administration... MORE
Re-establishing a chain of London based pubs recently out of administration... MORE
BCM Win MIMA Gold
Box Clever’s work with Heritage Motor Centre has earned us a national award... MORE
Box Clever’s work with Heritage Motor Centre has earned us a national award... MORE
Box Clever Marketing
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Marketing / Advertising / Design / Digital
CALL US: 01789 450281
