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Box Clever and Heritage Motor Centre Win Gold at MIMA
Marketing / Advertising / Design / Digital
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hardwork with Heritage Motor Centre earns national award FOR CONFERENCE STRATEGY.
The Heritage Motor Centre team were at the Meeting Industry Marketing Awards evening on Monday 17th October to collect the award.
The Heritage Motor Centre team were at the Meeting Industry Marketing Awards evening on Monday 17th October to collect the award.
As well as winning the award there has also been a press release praising the hard work of both teams and highlighting the significant results the strategy has yielded. Read an excerpt from the article below:
The Heritage Motor Centre, in conjunction with local design agency Box Clever Marketing, has won a prestigious national award for its conference marketing at the Meetings Industry Marketing Awards. The awards, which celebrate the industry’s best marketing initiatives of the year, were announced at the Park Plaza Riverbank London on Monday 17 October. The Centre was amongst the final four for Best Brochure – Venues/Destinations and beat off strong competition from the Hong Kong Tourism Board, Jersey Conference Bureau and Victory Services Club in London.
The Heritage Motor Centre, in conjunction with local design agency Box Clever Marketing, has won a prestigious national award for its conference marketing at the Meetings Industry Marketing Awards. The awards, which celebrate the industry’s best marketing initiatives of the year, were announced at the Park Plaza Riverbank London on Monday 17 October. The Centre was amongst the final four for Best Brochure – Venues/Destinations and beat off strong competition from the Hong Kong Tourism Board, Jersey Conference Bureau and Victory Services Club in London.
The HMC and Box Clever Marketing successfully developed an integrated campaign with the tagline ‘an ideal blank canvas for conferences, meetings and events’.
The campaign focused on the HMC’s unique selling points and was so successful it expanded into the reception area to improve communications, increasing bookings and occupancy and maintaining the conference rate during the economic downturn.
The campaign’s success was reflected in occupancy rising by 7%, confirmed bookings from new customers increasing by 25% and the e-version of the brochure receiving 100's of views per month. 8% of confirmed bookings so far this year have come via online sources compared to 5% for the entire 2010.
The campaign focused on the HMC’s unique selling points and was so successful it expanded into the reception area to improve communications, increasing bookings and occupancy and maintaining the conference rate during the economic downturn.
The campaign’s success was reflected in occupancy rising by 7%, confirmed bookings from new customers increasing by 25% and the e-version of the brochure receiving 100's of views per month. 8% of confirmed bookings so far this year have come via online sources compared to 5% for the entire 2010.
Julie Tew, Managing Director at the Heritage Motor Centre stated "We are thrilled and honoured to have won the gold award at the MIMA 2011. Winning this award is testament to the quality of work and creative talent that has gone into creating our conference marketing".
Once again, we are very proud of our work with Heritage Motor Centre and look forward to producing some more award winning work together in the future.
Once again, we are very proud of our work with Heritage Motor Centre and look forward to producing some more award winning work together in the future.
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Box Clever Marketing
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Ettington Park
Stratford upon Avon
Warwickshire
CV37 8BT
T. 01789 450281 F. 01789 459293
Marketing / Advertising / Design / Digital
CALL US: 01789 450281
