THE CHALLENGE

Cyclops – supplier of speed camera software to Garmin Europe – required a mobile software application exclusively for iPhone. The app was part of the company’s plan to become a more consumer-facing brand by making use of their core product offering.

As well as developing the app itself, Box Clever also created the surrounding brand and communications materials.

The proposition

The purpose of the app was to make use of Cyclops’ back office database of live and fixed speed camera locations to provide a software product to consumers travelling frequently and across long distances.

The key requirement of the app is to be clear and easy to understand, as the user will most likely be driving whilst it is operational. This core principle led to the styling of the app’s GUI. It features clear numbering to communicate the current speed of the vehicle, a display that changes in relation to its proximity to speed cameras and current velocity. All of these different displays are consistent with the branding of the whole campaign and are styled on a Porsche footplate design to add an extra flourish.