Jonathan has been involved in marketing since 2006 and he started as an SEO consultant after successfully working part time for a business information service provider and his skills have developed from there. He is a member of the Chartered Institute of Marketing, a Google Partner, has multiple Hubspot Certifications, is degree educated and has other training alongside this. He has experience marketing B2B service companies, marketing and developing ecommerce businesses, working with tourism businesses, building websites and much more.See All Posts
It is without a doubt that branding has developed over the years from being through newspapers, radio advertisements and emails for example, to now being displayed across social media platforms like Instagram, Twitter and in more recent times – Tik Tok! The launch of Facebook made companies realise that social media could be a powerful marketing tool and granted them a way to connect with their customers and create a relationship through consistent posts. Having a relationship with your customer will increase engagement as people will feel closer and form a relationship with your brand – a loyal one we hope!
The use of branding through social media has completely flipped the traditional approach to marketing which was once solely between marketers and consumers. Branding now allows companies to create an entire presence online that over time people will begin to follow and interact with, but remember, this doesn’t happen over-night. It’s a lot of consistent and hard work in order to arrive at this destination, which this blog aims to help you with. Social media branding is a way of increasing customer’s knowledge of your brand whilst also keeping your bank account healthy. The majority of small businesses use social media branding in order to promote themselves to potential new customers. Clearly it is important to create an effective social media appearance as it gives an impression that your company is consistent and keen to create content that your customers will want to see.
As Bruce Springsteen once said “Getting an audience is hard, sustaining an audience is hard. It demands consistency of thought, of purpose and of action over a long period of time” and that’s why we should listen to him.
Consistency is key. It makes your brand attractive and memorable, making you stand out against competition and building you to be a fierce competitor. In order to accomplish consistency on social media your company needs to make sure they are following these strategies:
It is important for you to be aware of the importance that surrounds having a consistent profile appearance on social media, as it gives your brand an identity that customers will recognise and be inclined to connect with. Understanding the importance of being aware of your target audience and listening to what they want to see across social media can in turn only result in your company being a massive hit and eliminating the competition… we hope!