Information for Potential Participants

My name is Martina Cingolani and I am an undergraduate student from the School of Arts, Social Sciences and Management at Queen Margaret University in Edinburgh. As part of my degree course, I am undertaking a business research project.

The title of my project is: Informing potential clients about inbound marketing through a deeper understanding of their needs.

The Honours Business Project aims to improve Spyndl’s ability to inform potential clients about inbound marketing by implementing a new methodology to understand their contextual needs, and consequently offer them specific resources and contents. I am looking for volunteers to participate in the project. The criteria for inclusion are business owners or managers operating businesses in Scotland.  

If you agree to participate in the study, you will be asked to complete the following questionnaire. The researcher is not aware of any risks associated with completing the questionnaire. The whole procedure should take no longer than 10 minutes. You do not have to answer any questions that you don’t wish to and you are free to withdraw from the study at any stage. You do not have to give any reasons for not wishing to answer any particular questions or to withdraw from the study. Furthermore, it is unlikely that there will be any apparent benefit to you, either now or in the future as a result of taking part in this study.

Please be advised of the following information pertaining to research at Queen Margaret University.

All of your personal information will be treated in accordance with the terms of the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

Processing your personal information is necessary for the performance of a public task carried out in the public interest or in the exercise of official authority vested in us as the Data Controller (GDPR Article 6 (1)(e) and for statistical and research purposes (Article 89 GDPR).

Appropriate security measures including anonymisation will be put in place to protect your data at all times. Your personal data will be treated with confidentiality and will not be shared with any third party or transferred out with the EEA without your express permission or without ensuring appropriate safeguards are in place. Your data will only be retained for as long as is necessary. You have the right to withdraw your consent to us processing your personal data at any time. In order to do so, please contact Martina Cingolani.  Please note that your data may be used in the production of formal research outputs before you withdraw consent, therefore it is advisable to contact us as soon as possible if you wish to withdraw your consent. We will destroy your identifiable data upon request, where possible, however in some situations we will require to use the data collected up until your withdrawal of consent. If you have any questions relating to the processing of your data which are not resolved by contacting the Researcher please contact the QMU Data Protection Officer –

If you would like to contact an independent person, who knows about this project but is not involved in it, you are welcome to contact Bryan Cruden, whose contact details are given below.

If, having read and understood the foregoing (and having received answers to any questions you may have had), you would like to be a participant in the study, please now proceed to the Questions.

Note: It is understood that, in so proceeding, you are Agreeing Formally that you:

  • have read and understood the above information, and have had an opportunity to ask questions about your participation

  • understand that you are under no obligation to take part in this study

  • understand that you have the right to withdraw from this study at any stage, and to refuse to answer any particular questions without giving any reason

  • understand that there is, now and in the future, unlikely to be any apparent benefit from taking part in this study

  • wish to participate in this study.

Contact details of the researcher

Name of researcher: Martina Cingolani

Address: Undergraduate Student

School of Arts, Social Sciences and Management

Queen Margaret University, Edinburgh

University Drive, MUSSELBURGH, EH21 6UU

Email / Telephone: / 0131 474 0000

Contact details of the independent adviser

Name of adviser: Bryan Cruden

Address: Module Coordinator (Honours Dissertation)

School of Arts, Social Sciences and Management

Queen Margaret University, Edinburgh

University Drive, MUSSELBURGH, EH21 6UU

Email / Telephone: / 0131 474 0000

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Scottish Borders Council

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